Roxanne began her career in public relations at Dialogue (formerly Positive Dialogue) in 2011, where she managed a large portfolio of b2b and b2c accounts across a diverse range of industries. She later joined Ogilvy & Mather as the account lead on the PR department’s largest retainer client, where she was responsible for managing a sizeable chunk of the department’s revenue. During her tenure at Ogilvy, she was awarded the PRISMS (Africa’s leading PR awards) GOLD ‘PR OF THE YEAR’ accolade. 

In 2016 she joined 99c, one of Cape Town’s largest independently-owned agencies, in the role of PR Director, to establish the new PR division. During her time there, she acquired a portfolio of retainer & project clients, growing the department to a team of five full-time staff members, before she left to start RVM Communications in February 2020.

Spearheading RVM, Roxanne works with a portfolio of clients within the financial services, tech, media and mining industries, specialising in public relations & thought leadership positioning. She has also served as project manager for several of her clients’ high-profile campaigns, including Momentum’s annual Budget Speech campaign (with its 2023 campaign, led by Roxanne, being the brand’s top-performing PR campaign to date), as well as Momentum’s inaugural Women Who Make Moves in Sports Summit.

Roxanne believes in the importance of immersing herself in her clients’ industries, crafting compelling and impactful campaigns. Her strengths include her strong writing skills; her excellent organisational and project management capabilities; her results-orientated approach; as well as her ability to leverage media to meet her clients’ business needs and objectives.